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Agent assisted price negotiation for electronic commerce


Agent assisted price negotiation for electronic commerce

Desharnais, Patrick (2000) Agent assisted price negotiation for electronic commerce. Masters thesis, Concordia University.



Current electronic retail stores do not offer one-to-one price negotiation capabilities. From a consumer's perspective, price negotiation provides an opportunity to debate the price. From a vendor's perspective, the ability to negotiate allows for flexibility in pricing that a rigidly fixed price policy cannot offer. Hence, we feel that one-to-one price negotiation would be beneficial in online stores and e-commerce in general. Given the high cost of providing human sales agents online, we research if it is possible to design a practicable automated system that is able to autonomously negotiate on behalf of a retail vendor in a commercial one-to-one business environment. Specifically, this thesis explores the use of "agent assisted price negotiation" applicable between a consumer and a retail vendor. It describes the inherent difficulties involved in automating negotiation, provides a critical analysis of the current approaches to automated negotiation with regards to different business models, and then proposes an "information driven" methodology for the calculation of a "just-in-time personalized price". The thesis also provides the requirements and specifications for a simple and intuitive one-to-one negotiation protocol. As a proof of concept, a Java prototype of a software Sales Agent in a Multi-Agent System architecture is implemented and presented. Overall, by automating negotiation for e-commerce retailing, we hope to increase both the retailer and consumer satisfaction

Divisions:Concordia University > Faculty of Engineering and Computer Science > Computer Science and Software Engineering
Item Type:Thesis (Masters)
Authors:Desharnais, Patrick
Pagination:ix, 95 leaves : ill. ; 29 cm.
Institution:Concordia University
Degree Name:Theses (M.Comp.Sc.)
Program:Computer Science and Software Engineering
Thesis Supervisor(s):Radhakrishnan, Thiruvengadam
ID Code:1175
Deposited By: Concordia University Libraries
Deposited On:27 Aug 2009 17:17
Last Modified:08 Dec 2010 15:19
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