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A new user model to support electronic commerce

Title:

A new user model to support electronic commerce

Abi-Aad, Rony (2001) A new user model to support electronic commerce. Masters thesis, Concordia University.

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Abstract

User models incorporate the knowledge about the user so as to increase, in a general sense, the effectiveness of man-machine interaction. Several applications or software agents can use such model-based knowledge to give better and personalized services to end-users. The personalization can be in the form of filtering, presentation, resolving ambiguity or incompleteness, and proactive notification. In electronic commerce applications, the user interface plays a key role in achieving user acceptance. This is more so, in the case of business-to-consumer type e-commerce. Based on the user needs, we classify the shopping behavior of consumers into three categories, which are called comparative shopping, planned shopping and browsing-based shopping. We propose a user model to suit these buying behaviors. The user model described in this thesis can be helpful in the development of personalized services and for building user interface and software-agents that can assist consumers both reactively and pro-actively. The proposed user model is applicable in the context of virtual or electronic malls that deal with broad as well as specific types of products and services

Divisions:Concordia University > Faculty of Engineering and Computer Science > Computer Science and Software Engineering
Item Type:Thesis (Masters)
Authors:Abi-Aad, Rony
Pagination:vii, 78 leaves : ill. ; 29 cm.
Institution:Concordia University
Degree Name:Theses (M.Comp.Sc.)
Program:Computer Science and Software Engineering
Date:2001
Thesis Supervisor(s):Radhakrishnan, Thiruvengadam
ID Code:1478
Deposited By:Concordia University Libraries
Deposited On:27 Aug 2009 13:19
Last Modified:08 Dec 2010 10:20
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