Login | Register

Effect of the new product development process on the performance of global new service programs in the business-to-business services sector

Title:

Effect of the new product development process on the performance of global new service programs in the business-to-business services sector

Kollias, Christina (2002) Effect of the new product development process on the performance of global new service programs in the business-to-business services sector. Masters thesis, Concordia University.

[thumbnail of MQ68422.pdf]
Preview
Text (application/pdf)
MQ68422.pdf
7MB

Abstract

The concern of this thesis is to understand how business-to-business service companies achieve success in their program of international new product development. Literature exists on the topics of new product development (NPD), services marketing, and international marketing. But, little research has combined these areas and focused on new service development (NSD) for international markets. Moreover, no study has looked at the firm's NPD process--i.e., the stages and activities undertaken to bring a new product from idea to market launch-and how this impacts NPD performance, internationally. This thesis focuses on the specific topic of the NPD process and its impact on success in developing and marketing new business-to-business services for international markets. The research identifies and describes the dimensions that define the NSD process used for developing new services for international markets, and shows how these are linked to various measures of performance. Factor and reliability analyses yield a set of 11 descriptive NSD process dimensions; and correlation, multiple regression, and t-test analyses offer insights about what NSD process activities and approaches managers should focus on to achieve success.

Divisions:Concordia University > John Molson School of Business
Item Type:Thesis (Masters)
Authors:Kollias, Christina
Pagination:viii, 192 leaves ; 29 cm.
Institution:Concordia University
Degree Name:M. Sc.
Program:Administration
Date:2002
Thesis Supervisor(s):de Brentani, Ulrike
Identification Number:HF 5415.153 K65 2002
ID Code:1556
Deposited By: Concordia University Library
Deposited On:27 Aug 2009 17:20
Last Modified:21 Oct 2022 13:01
Related URLs:
All items in Spectrum are protected by copyright, with all rights reserved. The use of items is governed by Spectrum's terms of access.

Repository Staff Only: item control page

Downloads per month over past year

Research related to the current document (at the CORE website)
- Research related to the current document (at the CORE website)
Back to top Back to top