Calmet, Loïc (2002) A qualitative study of the communication patterns of the beer brewing industry in Ontario and Québec. Masters thesis, Concordia University.
"This study is an exploration of the communication patterns of the breweries in Ontario and Québec. The objective of this work is first to define how these brewers define themselves in their websites and the categorize these identity dimensions. Secondly, we wanted to prove the existence of certain relationships between the identity of an organization, its reputation, its image, and its behaviors - more particularly Corporate Citizenship Behaviors."--leaf iii.
|Divisions:||Concordia University > John Molson School of Business|
|Item Type:||Thesis (Masters)|
|Pagination:||vi, 132 leaves : ill. ; 29 cm.|
|Degree Name:||Theses (M.Sc.Admin.)|
|Program:||John Molson School of Business|
|Thesis Supervisor(s):||Lamertz, Kai|
|Deposited By:||Concordia University Libraries|
|Deposited On:||27 Aug 2009 13:20|
|Last Modified:||08 Dec 2010 10:21|
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