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An empirical examination of a multidimensional intangibility construct and its implications on risk and product evaluation : an online/offline comparison

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An empirical examination of a multidimensional intangibility construct and its implications on risk and product evaluation : an online/offline comparison

Bartos, Filip (2002) An empirical examination of a multidimensional intangibility construct and its implications on risk and product evaluation : an online/offline comparison. Masters thesis, Concordia University.

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Abstract

Our study explored the effects of three unique intangibility dimensions on a consumer's ability to evaluate products and services, and the risk associated with the purchase situation. Our investigation examined the effects on five dimensions of risk, and incorporated consumer involvement and experience levels as moderating variables. We were able to confirm the existence of three unique dimensions of intangibility, namely, physical intangibility, generality, and mental intangibility. The existence of these three dimensions is of particular importance given the growing phenomenon of physical intangibility across many services and products. Technology in general, and the Internet in particular, has provided a means of eliminating any corporeal entity of many products and services that were previously reliant upon physical cues as a means of evaluation. (Abstract shortened by UMI.)

Divisions:Concordia University > John Molson School of Business
Item Type:Thesis (Masters)
Authors:Bartos, Filip
Pagination:xii, 242 leaves : ill. ; 29 cm.
Institution:Concordia University
Degree Name:Theses (M.Sc.Admin.)
Program:John Molson School of Business
Date:2002
Thesis Supervisor(s):Laroche, Michel
ID Code:1964
Deposited By:Concordia University Libraries
Deposited On:27 Aug 2009 13:24
Last Modified:08 Dec 2010 10:23
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