Salimi, Payman (2011) Improving Inventory Control through Narrowcasting Promotion Management. Masters thesis, Concordia University.
- Accepted Version
Narrowcasting is a business-centric network management solution which integrates media devices such as digital screens, high-bandwidth communication channels, and media management systems for media content distribution. The real time integration of inventory management with the emerging narrowcasting promotion systems promises a new level of supply chain efficiency. We investigate system modeling and design aspects of narrowcasting-based inventory control, which are of importance in terms of developing software systems to materialize the potentials of narrowcasting as a highly responsive promotion media. We propose an extension to the classical news-vendor inventory model, which integrates the narrowcasting advertising component into the dynamic inventory management process. We also present a promotion scheduling model for narrowcasting-based inventory management. To demonstrate the application of the proposed models, we provide a complete case study in the context of quick service restaurant industry.
|Divisions:||Concordia University > Faculty of Engineering and Computer Science > Concordia Institute for Information Systems Engineering|
|Item Type:||Thesis (Masters)|
|Degree Name:||M.A. Sc.|
|Program:||Quality Systems Engineering|
|Date:||13 September 2011|
|Thesis Supervisor(s):||Wang, Chun|
|Deposited By:||PAYMAN SALIMI|
|Deposited On:||17 Nov 2011 20:21|
|Last Modified:||17 Nov 2011 20:21|
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