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Improving Inventory Control through Narrowcasting Promotion Management


Improving Inventory Control through Narrowcasting Promotion Management

Salimi, Payman (2011) Improving Inventory Control through Narrowcasting Promotion Management. Masters thesis, Concordia University.

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Narrowcasting is a business-centric network management solution which integrates media devices such as digital screens, high-bandwidth communication channels, and media management systems for media content distribution. The real time integration of inventory management with the emerging narrowcasting promotion systems promises a new level of supply chain efficiency. We investigate system modeling and design aspects of narrowcasting-based inventory control, which are of importance in terms of developing software systems to materialize the potentials of narrowcasting as a highly responsive promotion media. We propose an extension to the classical news-vendor inventory model, which integrates the narrowcasting advertising component into the dynamic inventory management process. We also present a promotion scheduling model for narrowcasting-based inventory management. To demonstrate the application of the proposed models, we provide a complete case study in the context of quick service restaurant industry.

Divisions:Concordia University > Faculty of Engineering and Computer Science > Concordia Institute for Information Systems Engineering
Item Type:Thesis (Masters)
Authors:Salimi, Payman
Institution:Concordia University
Degree Name:M.A. Sc.
Program:Quality Systems Engineering
Date:13 September 2011
Thesis Supervisor(s):Wang, Chun
ID Code:35805
Deposited On:17 Nov 2011 20:21
Last Modified:17 Nov 2011 20:21
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