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The Role of Implicitly Primed Colour Cues on Product Evaluation

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The Role of Implicitly Primed Colour Cues on Product Evaluation

Donato, Kimberly (2011) The Role of Implicitly Primed Colour Cues on Product Evaluation. Masters thesis, Concordia University.

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Divisions:Concordia University > John Molson School of Business > Marketing
Item Type:Thesis (Masters)
Authors:Donato, Kimberly
Institution:Concordia University
Degree Name:M. Sc.
Program:Administration (Marketing option)
Date:27 October 2011
Thesis Supervisor(s):Grohmann, Bianca
ID Code:36045
Deposited By:KIMBERLY DONATO
Deposited On:20 Jun 2012 10:34
Last Modified:20 Jun 2012 10:34
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