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Price-induced asymmetric switching in the passenger service market

Title:

Price-induced asymmetric switching in the passenger service market

Scolaro, Claudia (1994) Price-induced asymmetric switching in the passenger service market. Masters thesis, Concordia University.

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Abstract

This study attempts to empirically determine the effects of price promotions on patronage and market share in the passenger service market.

Divisions:Concordia University > John Molson School of Business
Item Type:Thesis (Masters)
Authors:Scolaro, Claudia
Pagination:x, 103 leaves ; 29 cm.
Institution:Concordia University
Degree Name:Theses (M.Sc.Admin.)
Program:Faculty of Commerce and Administration
Date:1994
Thesis Supervisor(s):Kim, C. K
ID Code:3984
Deposited By:Concordia University Libraries
Deposited On:27 Aug 2009 15:34
Last Modified:08 Dec 2010 10:36
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