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Status and popularity within the realm of multinational production : effect on brand value and consumer evaluations

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Status and popularity within the realm of multinational production : effect on brand value and consumer evaluations

Epstein, Barbara (1995) Status and popularity within the realm of multinational production : effect on brand value and consumer evaluations. Masters thesis, Concordia University.

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Abstract

Examines the question of how consumers evaluate a product after the manufacturer shifts his production facilities to another location or country.

Divisions:Concordia University > John Molson School of Business
Item Type:Thesis (Masters)
Authors:Epstein, Barbara
Pagination:vi, 108, [32] leaves ; 29 cm.
Institution:Concordia University
Degree Name:Theses (M.Sc.Admin.)
Program:Faculty of Commerce and Administration
Date:1995
Thesis Supervisor(s):Kim, C. K
ID Code:4309
Deposited By:Concordia University Libraries
Deposited On:27 Aug 2009 15:39
Last Modified:08 Dec 2010 10:38
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