Epstein, Barbara (1995) Status and popularity within the realm of multinational production : effect on brand value and consumer evaluations. Masters thesis, Concordia University.
Examines the question of how consumers evaluate a product after the manufacturer shifts his production facilities to another location or country.
|Divisions:||Concordia University > John Molson School of Business|
|Item Type:||Thesis (Masters)|
|Pagination:||vi, 108,  leaves ; 29 cm.|
|Degree Name:||Theses (M.Sc.Admin.)|
|Program:||Faculty of Commerce and Administration|
|Thesis Supervisor(s):||Kim, C. K|
|Deposited By:||Concordia University Libraries|
|Deposited On:||27 Aug 2009 19:39|
|Last Modified:||08 Dec 2010 15:38|
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