Epstein, Barbara (1995) Status and popularity within the realm of multinational production : effect on brand value and consumer evaluations. Masters thesis, Concordia University.
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Abstract
Examines the question of how consumers evaluate a product after the manufacturer shifts his production facilities to another location or country.
| Divisions: | Concordia University > John Molson School of Business |
|---|---|
| Item Type: | Thesis (Masters) |
| Authors: | Epstein, Barbara |
| Pagination: | vi, 108, [32] leaves ; 29 cm. |
| Institution: | Concordia University |
| Degree Name: | Theses (M.Sc.Admin.) |
| Program: | Faculty of Commerce and Administration |
| Date: | 1995 |
| Thesis Supervisor(s): | Kim, C. K |
| ID Code: | 4309 |
| Deposited By: | Concordia University Libraries |
| Deposited On: | 27 Aug 2009 15:39 |
| Last Modified: | 08 Dec 2010 10:38 |
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