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The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture

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The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture

Klym, Nathalie (1996) The design and marketing of QSound : a case study of the relationship between technological innovation and musical culture. Masters thesis, Concordia University.

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Abstract

The early 1990's introduction of a revolutionary three-dimensional sound recording technology by QSound Labs met with a marketing failure. The company has since then redirected its efforts from the music recording industry toward PCs and video game applications.

Divisions:Concordia University > Faculty of Arts and Science > Communication Studies
Item Type:Thesis (Masters)
Authors:Klym, Nathalie
Pagination:ivx, 116 leaves ; 29 cm.
Institution:Concordia University
Degree Name:Theses (M.A.)
Program:Communication Studies
Date:1996
Thesis Supervisor(s):Allor, Marty
ID Code:4955
Deposited By:Concordia University Libraries
Deposited On:27 Aug 2009 15:47
Last Modified:08 Dec 2010 10:42
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