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The dual processes of the attraction effect and the impacts of accountability and information ambiguity

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The dual processes of the attraction effect and the impacts of accountability and information ambiguity

Zhou, Lianxi (1995) The dual processes of the attraction effect and the impacts of accountability and information ambiguity. PhD thesis, Concordia University.

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Divisions:Concordia University > John Molson School of Business > Marketing
Item Type:Thesis (PhD)
Authors:Zhou, Lianxi
Pagination:xii, 169 leaves : ill. ; 29 cm.
Institution:Concordia University
Degree Name:Theses (Ph.D.)
Program:Marketing
Date:1995
Thesis Supervisor(s):Laroche, Michel
ID Code:4994
Deposited By:Concordia University Libraries
Deposited On:27 Aug 2009 15:48
Last Modified:08 Dec 2010 10:42
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