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The effect of advertising repetitions and brand share on recall, attitudes, attitude confidence, attitude accessibility, and the attitude-behaviour relationship

Title:

The effect of advertising repetitions and brand share on recall, attitudes, attitude confidence, attitude accessibility, and the attitude-behaviour relationship

Maravelakis, Irene (1995) The effect of advertising repetitions and brand share on recall, attitudes, attitude confidence, attitude accessibility, and the attitude-behaviour relationship. Masters thesis, Concordia University.

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Abstract

Examines variables which explain when and how consumer attitudes predict behavior.

Divisions:Concordia University > John Molson School of Business
Item Type:Thesis (Masters)
Authors:Maravelakis, Irene
Pagination:xi, 211, [71] leaves : ill. ; 29 cm.
Institution:Concordia University
Degree Name:Theses (M.Sc.Admin.)
Program:Faculty of Commerce and Administration
Date:1995
Thesis Supervisor(s):Laroche, Michel
ID Code:5001
Deposited By:Concordia University Libraries
Deposited On:27 Aug 2009 15:48
Last Modified:08 Dec 2010 10:42
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