Maravelakis, Irene (1995) The effect of advertising repetitions and brand share on recall, attitudes, attitude confidence, attitude accessibility, and the attitude-behaviour relationship. Masters thesis, Concordia University.
![[img]](http://spectrum.library.concordia.ca/style/images/fileicons/application_pdf.png)
| PDF 11Mb |
Abstract
Examines variables which explain when and how consumer attitudes predict behavior.
| Divisions: | Concordia University > John Molson School of Business |
|---|---|
| Item Type: | Thesis (Masters) |
| Authors: | Maravelakis, Irene |
| Pagination: | xi, 211, [71] leaves : ill. ; 29 cm. |
| Institution: | Concordia University |
| Degree Name: | Theses (M.Sc.Admin.) |
| Program: | Faculty of Commerce and Administration |
| Date: | 1995 |
| Thesis Supervisor(s): | Laroche, Michel |
| ID Code: | 5001 |
| Deposited By: | Concordia University Libraries |
| Deposited On: | 27 Aug 2009 15:48 |
| Last Modified: | 08 Dec 2010 10:42 |
| Related URLs: |
All items in Spectrum are protected by copyright, with all rights reserved. The use of items is governed by Spectrum's terms of access.
Repository Staff Only: item control page
