Epstein, Shelley R (1996) The impact of competitive marketing strategies on market share leadership : an application to the automobile industry. Masters thesis, Concordia University.
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Abstract
What market leaders must do to stay ahead of the game. With a special look at the mid-size automobile market.
| Divisions: | Concordia University > John Molson School of Business |
|---|---|
| Item Type: | Thesis (Masters) |
| Authors: | Epstein, Shelley R |
| Pagination: | vii, 69 leaves : ill. ; 29 cm. |
| Institution: | Concordia University |
| Degree Name: | Theses (M.Sc.Admin.) |
| Program: | Faculty of Commerce and Administration |
| Date: | 1996 |
| Thesis Supervisor(s): | Kim, C. K |
| ID Code: | 5153 |
| Deposited By: | Concordia University Libraries |
| Deposited On: | 27 Aug 2009 15:50 |
| Last Modified: | 08 Dec 2010 10:43 |
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