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The impact of competitive marketing strategies on market share leadership : an application to the automobile industry

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The impact of competitive marketing strategies on market share leadership : an application to the automobile industry

Epstein, Shelley R (1996) The impact of competitive marketing strategies on market share leadership : an application to the automobile industry. Masters thesis, Concordia University.

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Abstract

What market leaders must do to stay ahead of the game. With a special look at the mid-size automobile market.

Divisions:Concordia University > John Molson School of Business
Item Type:Thesis (Masters)
Authors:Epstein, Shelley R
Pagination:vii, 69 leaves : ill. ; 29 cm.
Institution:Concordia University
Degree Name:Theses (M.Sc.Admin.)
Program:Faculty of Commerce and Administration
Date:1996
Thesis Supervisor(s):Kim, C. K
ID Code:5153
Deposited By:Concordia University Libraries
Deposited On:27 Aug 2009 15:50
Last Modified:08 Dec 2010 10:43
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