Ijhaish, Rania (1994) The effect of environmental turbulence and innovativeness on the breadth of marketing research activities within firms /cRania Ijhaish. Masters thesis, Concordia University.
How market instability caused by competition and developing product technologies affect marketing research activities.
|Divisions:||Concordia University > John Molson School of Business|
|Item Type:||Thesis (Masters)|
|Pagination:||vii, 85 leaves ; 29 cm.|
|Degree Name:||Theses (M.Sc.Admin.)|
|Program:||Faculty of Commerce and Administration|
|Thesis Supervisor(s):||Buyukkurt, Kemal|
|Deposited By:||Concordia University Libraries|
|Deposited On:||03 Sep 2009 13:49|
|Last Modified:||08 Dec 2010 15:49|
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