Ijhaish, Rania (1994) The effect of environmental turbulence and innovativeness on the breadth of marketing research activities within firms /cRania Ijhaish. Masters thesis, Concordia University.
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Abstract
How market instability caused by competition and developing product technologies affect marketing research activities.
| Divisions: | Concordia University > John Molson School of Business |
|---|---|
| Item Type: | Thesis (Masters) |
| Authors: | Ijhaish, Rania |
| Pagination: | vii, 85 leaves ; 29 cm. |
| Institution: | Concordia University |
| Degree Name: | Theses (M.Sc.Admin.) |
| Program: | Faculty of Commerce and Administration |
| Date: | 1994 |
| Thesis Supervisor(s): | Buyukkurt, Kemal |
| ID Code: | 6140 |
| Deposited By: | Concordia University Libraries |
| Deposited On: | 03 Sep 2009 09:49 |
| Last Modified: | 08 Dec 2010 10:49 |
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