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The effect of environmental turbulence and innovativeness on the breadth of marketing research activities within firms /cRania Ijhaish.

Title:

The effect of environmental turbulence and innovativeness on the breadth of marketing research activities within firms /cRania Ijhaish.

Ijhaish, Rania (1994) The effect of environmental turbulence and innovativeness on the breadth of marketing research activities within firms /cRania Ijhaish. Masters thesis, Concordia University.

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Abstract

How market instability caused by competition and developing product technologies affect marketing research activities.

Divisions:Concordia University > John Molson School of Business
Item Type:Thesis (Masters)
Authors:Ijhaish, Rania
Pagination:vii, 85 leaves ; 29 cm.
Institution:Concordia University
Degree Name:Theses (M.Sc.Admin.)
Program:Faculty of Commerce and Administration
Date:1994
Thesis Supervisor(s):Buyukkurt, Kemal
ID Code:6140
Deposited By:Concordia University Libraries
Deposited On:03 Sep 2009 09:49
Last Modified:08 Dec 2010 10:49
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