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Role of Online Brand Communities in Making Strategic Marketing Decisions

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Role of Online Brand Communities in Making Strategic Marketing Decisions

Sankaranarayanan, Ramesh (2011) Role of Online Brand Communities in Making Strategic Marketing Decisions. Masters thesis, Concordia University.

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Divisions:Concordia University > John Molson School of Business > Marketing
Item Type:Thesis (Masters)
Authors:Sankaranarayanan, Ramesh
Institution:Concordia University
Degree Name:M. Sc.
Program:Administration (Marketing option)
Date:15 February 2011
Thesis Supervisor(s):Laroche, Michel
ID Code:7440
Deposited By:RAMESH SANKARANARAYANAN
Deposited On:09 Jun 2011 15:54
Last Modified:09 Jun 2011 15:54
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