Login | Register

Role of Online Brand Communities in Making Strategic Marketing Decisions

Title:

Role of Online Brand Communities in Making Strategic Marketing Decisions

Sankaranarayanan, Ramesh (2011) Role of Online Brand Communities in Making Strategic Marketing Decisions. Masters thesis, Concordia University.

[img]
Preview
Text (application/pdf)
Sankaranarayanan_MSc_S2011.pdf - Accepted Version
2MB

Divisions:Concordia University > John Molson School of Business > Marketing
Item Type:Thesis (Masters)
Authors:Sankaranarayanan, Ramesh
Institution:Concordia University
Degree Name:M. Sc.
Program:Administration (Marketing option)
Date:15 February 2011
Thesis Supervisor(s):Laroche, Michel
ID Code:7440
Deposited By: RAMESH SANKARANARAYANAN
Deposited On:09 Jun 2011 19:54
Last Modified:04 Nov 2016 23:34
All items in Spectrum are protected by copyright, with all rights reserved. The use of items is governed by Spectrum's terms of access.

Repository Staff Only: item control page

Downloads per month over past year

Back to top Back to top