Sankaranarayanan, Ramesh (2011) Role of Online Brand Communities in Making Strategic Marketing Decisions. Masters thesis, Concordia University.
- Accepted Version
|Divisions:||Concordia University > John Molson School of Business > Marketing|
|Item Type:||Thesis (Masters)|
|Degree Name:||M. Sc.|
|Program:||Administration (Marketing option)|
|Date:||15 February 2011|
|Thesis Supervisor(s):||Laroche, Michel|
|Deposited By:||RAMESH SANKARANARAYANAN|
|Deposited On:||09 Jun 2011 19:54|
|Last Modified:||09 Jun 2011 19:54|
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