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Book review: Neuromarketing: Exploring the Brain of the Consumer, Leon Zurawicki.

Title:

Book review: Neuromarketing: Exploring the Brain of the Consumer, Leon Zurawicki.

Laroche, Michel and Richard, Marie-Odile (2011) Book review: Neuromarketing: Exploring the Brain of the Consumer, Leon Zurawicki. Journal of Retailing and Consumer Services, 18 (4). pp. 378-379. ISSN 09696989

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Official URL: http://dx.doi.org/10.1016/j.jretconser.2010.12.009


Divisions:Concordia University > John Molson School of Business > Marketing
Item Type:Article
Refereed:No
Authors:Laroche, Michel and Richard, Marie-Odile
Journal or Publication:Journal of Retailing and Consumer Services
Date:2011
ID Code:973649
Deposited By:ANDREA MURRAY
Deposited On:13 Mar 2012 11:31
Last Modified:13 Mar 2012 11:31
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