Laroche, Michel and Richard, Marie-Odile (2011) Book review: Neuromarketing: Exploring the Brain of the Consumer, Leon Zurawicki. Journal of Retailing and Consumer Services, 18 (4). pp. 378-379. ISSN 09696989
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| PDF - Accepted Version 56Kb |
Official URL: http://dx.doi.org/10.1016/j.jretconser.2010.12.009
| Divisions: | Concordia University > John Molson School of Business > Marketing |
|---|---|
| Item Type: | Article |
| Refereed: | No |
| Authors: | Laroche, Michel and Richard, Marie-Odile |
| Journal or Publication: | Journal of Retailing and Consumer Services |
| Date: | 2011 |
| ID Code: | 973649 |
| Deposited By: | ANDREA MURRAY |
| Deposited On: | 13 Mar 2012 11:31 |
| Last Modified: | 13 Mar 2012 11:31 |
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