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Building and testing models of consumer purchase intention in competitive and multicultural environments

Title:

Building and testing models of consumer purchase intention in competitive and multicultural environments

Teng, Lefa and Laroche, Michel (2007) Building and testing models of consumer purchase intention in competitive and multicultural environments. Journal of Business Research, 60 (3). pp. 260-268. ISSN 01482963

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Official URL: http://dx.doi.org/10.1016/j.jbusres.2006.09.028

Abstract

This research develops and empirically tests models of consumer purchase behavior in a competitive environment. The research extends the dual mediation model to include ad affective responses, confidence in evaluating a brand and competition. The results show that ad affect is an important determinant in the formation of ad attitude. Consumers' brand cognitions not only impact their brand attitudes, but also influence their confidence in evaluating the brand. Confidence influences their purchase intentions. In addition, competing ads and brands have negative effects on consumers' attitudes and purchase intentions toward a focal brand in a focal ad. However, North American and Chinese consumers follow the same brand decision-making process regardless of their cultural orientation. The article includes directions for practical applications and future research.

Divisions:Concordia University > John Molson School of Business > Marketing
Item Type:Article
Refereed:Yes
Authors:Teng, Lefa and Laroche, Michel
Journal or Publication:Journal of Business Research
Date:2007
Funders:
  • Social Sciences and Humanities Research Council of Canada
  • John Molson School of Business
Keywords:Consumer Decision-making; Affect; Confidence; Competition.
ID Code:973650
Deposited By:ANDREA MURRAY
Deposited On:13 Mar 2012 11:36
Last Modified:13 Mar 2012 11:36
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