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Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem

Title:

Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem

Yang, Zhiyong and Schaninger, Charles M. and Laroche, Michel (2012) Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem. Journal of Business Research . ISSN 01482963

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Official URL: http://dx.doi.org/10.1016/j.jbusres.2012.01.004

Abstract

Tobacco and alcohol companies face increasing pressure to prevent smoking and drinking among underage consumers, reinforcing public policy initiatives designed to reduce youth substance use. One approach targets parents to influence their child's behavior. However, the extant literature remains unclear about whether childhood parenting strategies affect children's behavior beyond early adolescence. To fill this void, this research develops an integrative model of parental influence, specifying parenting strategies as antecedents, self-esteem as mediator, and susceptibility to negativepeerinfluence (SPI) and substance use (smoking, and drinking) as socialization outcomes. The findings indicate that childhood parenting strategies impact smoking and drinking in the late teens, by reducing susceptibility to negativepeerinfluence, with self-esteem playing a critical mediating role. These findings not only offer guidelines to social marketers and public policy makers, but also provide new avenues for tobacco and alcohol marketers to be responsive to recent federal laws and regulations, and enhance their corporate social responsibility.

Divisions:Concordia University > John Molson School of Business > Marketing
Item Type:Article
Refereed:Yes
Authors:Yang, Zhiyong and Schaninger, Charles M. and Laroche, Michel
Journal or Publication:Journal of Business Research
Date:2012
ID Code:974511
Deposited By:ANDREA MURRAY
Deposited On:01 Aug 2012 15:46
Last Modified:01 Aug 2012 15:46
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