Breadcrumb

 
 

Globalization, culture, and marketing strategy: Introduction to the special issue

Title:

Globalization, culture, and marketing strategy: Introduction to the special issue

Laroche, Michel (2011) Globalization, culture, and marketing strategy: Introduction to the special issue. Journal of Business Research, 64 (9). pp. 931-933. ISSN 01482963

[img]
Preview
PDF - Accepted Version
171Kb

Official URL: http://dx.doi.org/10.1016/j.jbusres.2010.11.014

Abstract

This special issue of the Journal of Business Research features eleven articles selected from the papers presented during the fifth meeting of the Royal Bank International Research Seminar which took place in Montreal at the John Molson School of Business, Concordia University, September 25 and 26, 2009. They cover topics related to globalization, cultural values, global consumer behavior, market segmentation, marketing strategies of emerging economies, consumer socialization, materialism, service quality, and government actions.

Divisions:Concordia University > John Molson School of Business > Marketing
Item Type:Article
Refereed:No
Authors:Laroche, Michel
Journal or Publication:Journal of Business Research
Date:2011
ID Code:974512
Deposited By:ANDREA MURRAY
Deposited On:01 Aug 2012 15:49
Last Modified:01 Aug 2012 15:49
All items in Spectrum are protected by copyright, with all rights reserved. The use of items is governed by Spectrum's terms of access.

Repository Staff Only: item control page

Document Downloads

More statistics for this item...

Concordia University - Footer