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The Not-so-simple Impact of Norms on Green Behaviours: The Moderating Roles of Social Identity Complexity and Cognitive Resources

Title:

The Not-so-simple Impact of Norms on Green Behaviours: The Moderating Roles of Social Identity Complexity and Cognitive Resources

Peck, Stephanie (2012) The Not-so-simple Impact of Norms on Green Behaviours: The Moderating Roles of Social Identity Complexity and Cognitive Resources. Masters thesis, Concordia University.

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Divisions:Concordia University > John Molson School of Business > Marketing
Item Type:Thesis (Masters)
Authors:Peck, Stephanie
Institution:Concordia University
Degree Name:M. Sc.
Program:Administration (Marketing option)
Date:14 September 2012
Thesis Supervisor(s):Bodur, Onur
Keywords:Social Identity Complexity Social Norms Cognitive Resources Online Social Identity Complexity
ID Code:974732
Deposited By: STEPHANIE PECK
Deposited On:30 Oct 2012 18:19
Last Modified:14 Sep 2014 05:38
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