Abstract

Two major perspectives dominate the field of organizational strategic management: market driven and resource-based perspectives. They are respectively called external and internal perspectives and are perceived as complementary to cover different domains within the context of SWOT analysis. Miles and Snow's strategic typology is viewed as a significant theoretical contribution to the understanding of strategy and therefore is investigated whether it is related to Wade and Hulland's IS resource typology. Data previously collected through questionnaires completed by top management of 223 large Canadian firms are used for testing three hypotheses. Results indicate that outside-in IS resources are deployed in organizations with prospector strategic activities, while spanning IS resources are deployed in organizations with analyzer or defender strategic activities