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Items where Division is "Concordia University > John Molson School of Business > Marketing" and Year is 2010

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Laroche, Michel and Nepomuceno, Marcelo Vinhal and Richard, Marie-Odile (2010) How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories? Journal of Consumer Marketing, 27 (3). pp. 197-210. ISSN 0736-3761

This list was generated on Thu Apr 17 03:03:56 2014 EDT.

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