Items where Division is "Concordia University > John Molson School of Business > Marketing" and Year is 2012
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Boezio, Alessandra (2012) I’m Too Sexy (Exciting, Sophisticated, and Sincere) For My Brands: Menstrual Cycle Effects on Attitudes Toward Brand Personalities. Masters thesis, Concordia University.
Cleveland, Mark and Laroche, Michel and Hallab, Ranim (2012) Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians. Journal of Business Research . ISSN 01482963
Côté-Hamel, Maryse (2012) The Normative Influence of Shopping Companions on Impulsive Urges and Purchases. Masters thesis, Concordia University.
Dawson, Alexandra (2012) Human capital in family businesses: Focusing on the individual level. Journal of Family Business Strategy, 3 (1). pp. 3-11. ISSN 18778585
Gao, Ting (2012) Can Corporate Social Responsibility (CSR) Internalize into Product Features? An Investigation on Consumer Responses to Products with Ethical Attributes. Masters thesis, Concordia University.
Hou, Tianchi (2012) How Do Chinese Consumers Perceive Celebrity Endorsers: A Social Identity Perspective. Masters thesis, Concordia University.
Jones-Doyle, Jameson and Katsanis, Lea (2012) Moral Licensing and Environmentally Friendly Green Behaviour: Why People Go Green. Masters thesis, Concordia University.
Laroche, Michel and Habibi, Mohammad Reza and Richard, Marie-Odile and Sankaranarayanan, Ramesh (2012) The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28 (5). pp. 1755-1767. ISSN 07475632
Nepomuceno, Marcelo Vinhal (2012) Anti-consumption: The lifestyles of the disciplined materialists. PhD thesis, Concordia University.
Peck, Stephanie (2012) The Not-so-simple Impact of Norms on Green Behaviours: The Moderating Roles of Social Identity Complexity and Cognitive Resources. Masters thesis, Concordia University.
Sarkis, Joyce (2012) The Cognitive, Attitudinal, and Behavioural Responses of the Elderly to Print DTC Prescription Drug Advertising. Masters thesis, Concordia University.
Spielmann, Nathalie and Laroche, Michel and Borges, Adilson (2012) How service seasons the experience: Measuring hospitality servicescapes. International Journal of Hospitality Management, 31 (2). pp. 360-368. ISSN 02784319
Suri, Rajneesh and Cai, Jane Zhen and Monroe, Kent B. and Thakor, Mrugank V. (2012) Retailers’ Merchandise Organization and Price Perceptions. Journal of Retailing, 88 (1). pp. 168-179. ISSN 00224359
Vaseghi, Payam (2012) Benchmarking of Advertising Efficiency in U.S. Car Market Using Data Envelopment Analysis. Masters thesis, Concordia University.
Yang, Zhiyong and Schaninger, Charles M. and Laroche, Michel (2012) Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem. Journal of Business Research . ISSN 01482963