Abstract

The primary goal of this study is to evaluate and predict factors that could affect physicians' adoption behavior of Telemedicine technology. Based on the theoretical foundations of some of the most recognized technology acceptance models in the academic world, a model is proposed and then empirically tested. A sample of 390 physicians that were, at the time of the survey, either already using or about to use Telemedicine technology were selected to test a number of hypotheses. The Partial Least Square (PLS) method of structural equation modeling was used to assess the relationships between perceptions and behavioral intention to adopt Telemedicine. The outcomes of the study revealed that Perceived Usefulness has a strong and positive impact on physicians' adoption behavior and that Perceived Ease of Use is significantly related to Perceived Usefulness.