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The effects of print advertising and television commercials on teenagers


The effects of print advertising and television commercials on teenagers

Tozzi, Isa (2005) The effects of print advertising and television commercials on teenagers. Masters thesis, Concordia University.

Text (application/pdf)
MR04301.pdf - Accepted Version


This study explores the effects that print advertising and television commercials have on teenagers and how education plays a role in this consumer culture. This exploratory study is based on one session with a focus group of six students from a public high school in Laval, Quebec. Three of the students are male and three are female. The study is based on three activities completed during the focus group. The first activity was students responding to a questionnaire regarding their media related spending habits. The second activity was to view and analyze a variety of print advertisements. Lastly, students were asked to complete an analysis of five television commercials. The results point to the fact that advertising does have an effect on teenagers and that education must play a role in helping students become critical thinkers in order to make sense of this phenomenon that is literally all around them. Suggestions on how to achieve this as well as further research are discussed

Divisions:Concordia University > Faculty of Arts and Science > Education
Item Type:Thesis (Masters)
Authors:Tozzi, Isa
Pagination:vi, 92, [3] leaves : ill. (some col.) ; 29 cm.
Institution:Concordia University
Degree Name:M.A.
Program:Educational Studies
Thesis Supervisor(s):Barakett, Joyce
ID Code:8359
Deposited By: Concordia University Library
Deposited On:18 Aug 2011 18:23
Last Modified:18 Jan 2018 17:32
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