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Product Involvement as a Moderator in Hedonic Versus Utilitarian Attribute Trade-Offs

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Product Involvement as a Moderator in Hedonic Versus Utilitarian Attribute Trade-Offs

Kittson, Cathy (2013) Product Involvement as a Moderator in Hedonic Versus Utilitarian Attribute Trade-Offs. Masters thesis, Concordia University.

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Divisions:Concordia University > John Molson School of Business > Marketing
Item Type:Thesis (Masters)
Authors:Kittson, Cathy
Institution:Concordia University
Degree Name:M. Sc.
Program:Administration (Marketing option)
Date:11 January 2013
Thesis Supervisor(s):Buyukkurt, Kemal
ID Code:975114
Deposited By: CATHY KITTSON
Deposited On:12 Jun 2013 19:02
Last Modified:18 Jan 2018 17:39
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