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Employee Reactions to Paper and Electronic Surveys: An Experimental Comparison

Title:

Employee Reactions to Paper and Electronic Surveys: An Experimental Comparison

Croteau, Anne-Marie, Dyer, Linda and Miguel, Marco (2010) Employee Reactions to Paper and Electronic Surveys: An Experimental Comparison. IEEE Transactions on Professional Communication, 53 (3). pp. 249-259. ISSN 0361-1434

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Official URL: http://dx.doi.org/10.1109/TPC.2010.2052852

Abstract

Using a within-subjects field experiment, we tested the differences between paper-based and electronic employee surveys. Employees of a large organization were invited to respond to a paper survey as well as an identical electronic survey. Results from 134 employees who completed both questionnaires indicated that electronic surveys were seen as marginally easier to use and more enjoyable than paper surveys. However, the paper-based questionnaires produced a higher response rate. The self-reported likelihood that participants would respond to similar questionnaires in the future did not differ between the two formats. After comparing the answers on survey items that measured feelings of well-being and spending patterns, data quality also appeared to be equivalent across the two formats. Conceptual issues, as well as the implications for managers who are administering employee surveys, are discussed.

Divisions:Concordia University > John Molson School of Business > Decision Sciences and Management Information Systems
Item Type:Article
Refereed:Yes
Authors:Croteau, Anne-Marie and Dyer, Linda and Miguel, Marco
Journal or Publication:IEEE Transactions on Professional Communication
Date:2010
Digital Object Identifier (DOI):10.1109/TPC.2010.2052852
Keywords:Electronic surveys, employee reactions, experimental design, perceived ease of use, perceived enjoyment, psychometric quality
ID Code:978293
Deposited By: DAVID MACAULAY
Deposited On:27 Feb 2014 19:42
Last Modified:18 Jan 2018 17:46
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