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Gift Giving at Israeli Weddings as a Function of Genetic Relatedness and Kinship Certainty

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Gift Giving at Israeli Weddings as a Function of Genetic Relatedness and Kinship Certainty

Tifferet, Sigal, Saad, Gad, Meiri, Mali and Ido, Nir (2017) Gift Giving at Israeli Weddings as a Function of Genetic Relatedness and Kinship Certainty. Journal of Consumer Psychology . ISSN 10577408 (In Press)

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Official URL: http://dx.doi.org/10.1016/j.jcps.2017.06.003

Abstract

This study examines gift giving at Israeli weddings. In accordance with kin selection theory, we hypothesized that wedding guests possessing greater genetic relatedness to the newlyweds would offer greater sums of money as wedding gifts. We also hypothesized that family members stemming from the maternal side (where the genetic lineage has higher kinship certainty), would offer the newlyweds more money than those stemming from the paternal side. Data on the monetary gift sums of the wedding guests from 30 weddings were collapsed according to two criteria: (1) genetic relatedness (0%, 6.25%, 12.5%, 25%, and 50%) and (2) kinship certainty (maternal or paternal lineage). Both hypotheses were supported. We discuss the implications of these data in understanding family dynamics, as well as practical applications associated with the marketing of gifts.

Divisions:Concordia University > John Molson School of Business > Marketing
Item Type:Article
Refereed:Yes
Authors:Tifferet, Sigal and Saad, Gad and Meiri, Mali and Ido, Nir
Journal or Publication:Journal of Consumer Psychology
Date:25 June 2017
Digital Object Identifier (DOI):10.1016/j.jcps.2017.06.003
Keywords:evolutionary psychology; gift giving; wedding; kin selection; paternity uncertainty
ID Code:982667
Deposited By: DANIELLE DENNIE
Deposited On:06 Jul 2017 14:03
Last Modified:01 Jul 2018 00:00
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