Login | Register

What Happened to Shopping Center Foot Traffic in Pandemic World? The Role of Socio-Demographics and Transport Modes

Title:

What Happened to Shopping Center Foot Traffic in Pandemic World? The Role of Socio-Demographics and Transport Modes

Rajpurohit, Apoorva (2021) What Happened to Shopping Center Foot Traffic in Pandemic World? The Role of Socio-Demographics and Transport Modes. Masters thesis, Concordia University.

[thumbnail of Rajpurohit_MSCM_S2021.pdf]
Preview
Text (application/pdf)
Rajpurohit_MSCM_S2021.pdf - Accepted Version
Available under License Spectrum Terms of Access.
2MB

Abstract

In the wake of the COVID-19 pandemic, the retail sector, already dealt a severe blow by the boom of online retailers was brought to its knees as a result of social distancing regulations and consumer shifts. It can be considered one of the hardest-hit sectors. In this thesis, we performed a comparative study to analyze consumer foot traffic to over 1,000 shopping centers during the pre-pandemic (2018-2019) and the pandemic period (2020). Our study contributes to the research on the economic consequences of epidemics and pandemics. Specifically, we explore two central research questions: 1) how did trade area characteristics such as trade area size, socio-demographics, and transport modes affect consumer foot traffic before and during the COVID-19 pandemic? 2) What moderating effects did social distancing exert upon the consumer foot traffic through interaction with core trading area characteristics during the COVID-19 pandemic? Our observation demonstrates significant drops in foot traffic as social distancing intensifies, the varying effects of trade area attributes before and during the pandemic, and the moderating effect various levels of social distancing had on trade area characteristics. In summary, this work aims to create a foundation for further work to understand the impact of the pandemic on the retail sector. We propose that government officials and retail managers need to pay great attention to trade area characteristics such as socio-demographics and transport modes for better response to the outbreak of the COVID-19 pandemic and preparation for recovery from the COVID-19 pandemic.

Divisions:Concordia University > John Molson School of Business > Supply Chain and Business Technology Management
Item Type:Thesis (Masters)
Authors:Rajpurohit, Apoorva
Institution:Concordia University
Degree Name:M.S.C.M.
Program:Supply Chain Management
Date:18 March 2021
Thesis Supervisor(s):Pan, Xiaodan
ID Code:988174
Deposited By: Apoorva Rajpurohit
Deposited On:29 Jun 2021 21:15
Last Modified:29 Jun 2021 21:15
All items in Spectrum are protected by copyright, with all rights reserved. The use of items is governed by Spectrum's terms of access.

Repository Staff Only: item control page

Downloads per month over past year

Research related to the current document (at the CORE website)
- Research related to the current document (at the CORE website)
Back to top Back to top