This report presents the possibility of using context maps to represent associative data model . This new technology for associative data model can be presented as the joined maps ( jMaps ) of concepts and relationships. The solution for converting a set of context maps into one database or retrieving information from the database to context maps was developed. The software was developed by using VBA (Visual Basic for Application), which can give us access to Microsoft Office for integration with databases. The implementation for this technology was demonstrated by using MS Excel spreadsheet to display the associative model of data and MS Access to store a set of converted context maps