The first six years of the Montreal Branch of the Woman's Art Association of Canada are examined in light of women's expected class and gender roles in late nineteenth century Montreal society. The Branch's activities are described, and compared to their aims. The many reasons why handicrafts were supported and promoted are explored. A case study or the Exhibition of Arts and Handicrafts (October 22-November 3, 1900) is used to reveal this support and promotion in action. Attention is drawn to the organization and display of the exhibition, and the role of the lender, as they reflect contemporary social concerns. The Basketwork Section is discussed as it relates to contemporary political and ethnographic concerns for Native Canadians. Despite the appearance of conforming lo the status quo, the Montreal Branch's actions bely an ambivalence toward accepted standards of behaviour women. In effect, they were able to achieve many of their goals by bending the rules.