Journalists are caretakers of the public interest. But when a community experiences a devastating trauma, lines of responsibility are less clear-cut. Are journalists responsible to the news consumer or the community experiencing the trauma? Which notion of public interest assumes precedence? How does journalistic responsibility translate into action when residents experience pain, but editors clamor for on-the-spot coverage? Creating spaces for reflective practice can assist journalists in considering principled ways of covering trauma. This paper examines the reactions and reflections of seven journalists who responded to research exploring the impact of media coverage on a rural community where a high-profile murder had occurred. These journalists, using reflective practice, pondered the challenges of covering trauma, the evolution of journalistic responsibility and the implications for journalism educators teaching students who will inevitably cover traumas when they are working in the field.