This is a post-print of an article accepted for publication in Journal of the American Society for Information Science and Technology copyright © 2014 (American Society for Information Science and Technology). The content of this version is identical to the final published article except for various minor editorial corrections. This paper can be cited as:

Okoli, Chitu, Mohamad Mehdi, Mostafa Mesgari, Finn Årup Nielsen and Arto Lanamäki (2014). Wikipedia in the eyes of its beholders: A systematic review of scholarly research on Wikipedia readers and readership. Journal of the American Society for Information Science and Technology (Forthcoming since April 2014).