Since spring 2019, numerous Canadian news outlets have reported on the  problem caused by short-term rentals in cities across the country and the so-called "Airbnb effect"”— the transferral of apartments from long-term rental markets toward the short-term market via Airbnb and similar platforms. The three examples analyzed integrated multimedia and interactive elements into their online long-forms, which is an important step towards a more beneficial integration, for both journalists and readers, of interactive and multimedia into news reporting. This essay analyzes three examples of multimedia and/or interactive journalism that apply “snowfalling” techniques to news stories about short-term rental issues in Canada, from three different news outlets: The Globe and Mail, GlobalNews and CBC/Radio Canada. This study concludes that while it is clearly important for news outlets to explore new, alternative forms of multimedia and interactive storytelling in a continuously evolving digital news environment, they also need to balance it with a similar effort in reconnecting with the communities that they serve.