The marketing of computing systems in the early days included the bundling of basic software support. This included the operating system, the compilers and libraries as well as training manuals. What has happened now is that closed systems a re marketed today that have the software, including privacy compromising bugs and tracking sub-systems, built into them. All the software applications created by independent software houses are installed via the operating system of the close d system and the device maker imposes a percent charge. There is no move anywhere to un-bundle software, including the applications and the hardware. In this talk, we will examine the philosophy of moving away from such closed systems to improve innovation and hence create better systems.