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A Web-Based Auction Design for Mass Customization of Services


A Web-Based Auction Design for Mass Customization of Services

Eslamloo, Nima (2013) A Web-Based Auction Design for Mass Customization of Services. Masters thesis, Concordia University.

Text (application/pdf)
Eslamloo_MASc_S2013.pdf - Accepted Version


Mass customization provides customers with the ability to design products and services according to their individual needs through highly flexible processes. In the context of services, this approach calls for the effective allocation of limited service capacity in order to meet customer requirements, thereby increases customers’ value on a product in terms of its available options, price, and schedule. In this thesis, we introduce a web-based auction design for the mass customization of services under capacity constraints. The proposed system design integrates customers’ decision making with a decentralized service customization process through a web-based auction model. This web-based auction system is implemented using an iterative bidding procedure in order to maximize the overall customer value given limited capacity. Experimental results indicate that the solutions obtained from our web-based auction closely approximate those of the optimal outcome. Moreover, it was found that reductions to services customizability significantly decreased customer overall value and auction revenue.

Divisions:Concordia University > Gina Cody School of Engineering and Computer Science > Concordia Institute for Information Systems Engineering
Item Type:Thesis (Masters)
Authors:Eslamloo, Nima
Institution:Concordia University
Degree Name:M.A. Sc.
Program:Quality Systems Engineering
Date:July 2013
Thesis Supervisor(s):Wang, Chun
Keywords:Mass customization, Capacity allocation, Service customization, Combinatorial iterative auction, Web services, Web-based auctions
ID Code:977466
Deposited On:25 Nov 2013 19:51
Last Modified:18 Jan 2018 17:44
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