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News That Stays News: Marshall McLuhan and Media Poetics


News That Stays News: Marshall McLuhan and Media Poetics

Wershler, Darren (2011) News That Stays News: Marshall McLuhan and Media Poetics. The Journal of Electronic Publishing, 14 (2). ISSN 1080-2711

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3336451.0014.208.epub - Published Version
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Official URL: http://dx.doi.org/10.3998/3336451.0014.208


Beginning from the formative influence of Marshall McLuhan on the discourses of communication studies and media studies, this essay argues for a re-examination of the importance of poetics to these discourses. This re-examination would consist of two projects: an historical assessment of McLuhan’s own use of modernist avant-garde poetics (because of the deformations and transfigurations that McLuhan visits on poetic texts); and an investigation into the relevance that contemporary poetry and poetics holds for communication studies and media studies.

Divisions:Concordia University > Faculty of Arts and Science > Communication Studies
Concordia University > Faculty of Arts and Science > English
Item Type:Article
Authors:Wershler, Darren
Journal or Publication:The Journal of Electronic Publishing
Digital Object Identifier (DOI):10.3998/3336451.0014.208
Keywords:McLuhan, Poetics, Media Poetics, Symbolism, Mallarmé, Newspapers
ID Code:978116
Deposited On:06 Jan 2014 17:11
Last Modified:18 Jan 2018 17:46
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