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Creativity, sustainable design and risk management


Creativity, sustainable design and risk management

Cucuzzella, Carmela ORCID: https://orcid.org/0000-0002-4677-8518 (2016) Creativity, sustainable design and risk management. Journal of Cleaner Production . (In Press)

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Official URL: http://dx.doi.org/10.1016/j.jclepro.2015.12.076


A question that often arises when requirements of sustainability are sought in design projects is whether creativity has any place in such design interventions. Regardless if the perspective for exploring alternatives of unsustainable situations is short, medium or long-term, designers as producers of culture strive for creative outcomes in all their projects. Yet when sustainability is a rigid requirement, designers often resort to evaluation methods or tools, specifically those that result in instrumental rather than exploratory design interventions. In today's obsession with risk management, where there is a constant preoccupation to be able to predict risks associated with our environment, the economy, our societies, etc., can designers liberate the design process from such instrumentality and indeed conceptualize far beyond specific points of environmental inefficiencies in existing products, services, buildings or spaces? The international discourse related to sustainable development is embedded in a risk management paradigm that valorizes a preventive approach. This implies that the design intervention is meant to appease unsustainable symptoms. This paper seeks to highlight the importance of a variety of temporal and spatial design approaches for achieving sustainable creativity. By thinking outside the boundaries of the given problem, design for sustainability has the capacity to rethink the social and cultural assumptions embedded in the everyday. This process of reimaging a different future rather than focusing only on the redesign of more eco-efficient artefacts may be one entry point for introducing creativity in design for sustainability. This paper will present a series of design projects to illustrate the difference in thinking and outcome when design for sustainability is thought of in these varying temporal and spatial perspectives.

Divisions:Concordia University > Faculty of Fine Arts > Design and Computation Arts
Item Type:Article
Authors:Cucuzzella, Carmela
Journal or Publication:Journal of Cleaner Production
  • Sustainability and Precaution
  • Social Sciences and Humanities Research Council of Canada (SSHRC)
  • Concordia University Research Chair program (CURC)
Digital Object Identifier (DOI):10.1016/j.jclepro.2015.12.076
ID Code:987585
Deposited By: Carmela Cucuzzella
Deposited On:16 Nov 2020 22:07
Last Modified:16 Nov 2020 22:07
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