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Remixing Class Mobility: Social Class, Culture, and Colombian Influencers


Remixing Class Mobility: Social Class, Culture, and Colombian Influencers

Munoz Gonzalez, Natalia Melisa (2022) Remixing Class Mobility: Social Class, Culture, and Colombian Influencers. Masters thesis, Concordia University.

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Across various social media platforms, millions around the world interact with influencers who they find relatable and authentic. This research-creation project delves into the Colombian influencer landscape through the lens of social class and class mobility. Through a participatory creation workshop, it explores the following research questions: What are the class markers that workshop participants recognize in influencer content and how do they affect their understanding of social class, and class mobility? How do the workshop participants judge authenticity and relatability when approaching an influencer from a social class perspective? And how can participatory creation workshops be used as a research tool to learn and offer new insights on the relationship between social class and influencer media consumption? The project employed a multi-methodological approach to answering these questions. With a group of five participants ages 18 to 21, I conducted an online survey, a workshop, and the collective creation of social media posts. In these posts, the social class narratives of the group of influencers of study have been altered, remixed, to question what it is that we see when we see class in social media and how audiences and influencers navigate authenticity when influencers are on an upwardly mobile trajectory.

Divisions:Concordia University > Faculty of Arts and Science > Communication Studies
Item Type:Thesis (Masters)
Authors:Munoz Gonzalez, Natalia Melisa
Institution:Concordia University
Degree Name:M.A.
Program:Media Studies
Date:April 2022
Thesis Supervisor(s):Miller, Elizabeth
Keywords:Influencers, social class, class mobility, upward mobility, authenticity, relatability, workshop, class markers, remix
ID Code:990532
Deposited By: Natalia Melisa Munoz Gonzalez
Deposited On:27 Oct 2022 14:32
Last Modified:27 Oct 2022 14:32


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