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Rattus Psychologicus: Construction of preferences by self-stimulating rats

Title:

Rattus Psychologicus: Construction of preferences by self-stimulating rats

Breton, Yannick-André, Marcus, James C. and Shizgal, Peter (2009) Rattus Psychologicus: Construction of preferences by self-stimulating rats. Behavioural Brain Research, 202 (1). pp. 77-91. ISSN 0166-4328

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Official URL: http://dx.doi.org/10.1016/j.bbr.2009.03.019

Abstract

Behavioral economists have proposed that human preferences are constructed during their elicitation and are thus influenced by the elicitation procedure. For example,
different preferences are expressed when options are encountered one at a time or concurrently. This phenomenon has been attributed to differences in the “evaluability” of
a particular attribute when comparison to an option with a different value of this attribute is or is not available. Research on the preferences of laboratory animals has often been carried out by means of operant conditioning methods. Formal treatments of operant behavior relate preferences to
variables such as the strength and cost of reward but do not
address the evaluability of these variables. Two experiments assessed the impact of procedural factors
likely to alter the evaluability of an opportunity cost (“price”): the work time required for a rat to earn a train of rewarding electrical brain stimulation. The results support the notion that comparison between recently encountered prices is necessary to render the price variable highly evaluable. When price is held constant over many trials and test sessions, the evaluability of this variable appears to decline. Implications are discussed for the design of procedures for estimating subjective reward
strengths and costs in operant conditioning experiments aimed at characterizing, identifying and understanding neural circuitry underlying evaluation and choice.

Divisions:Concordia University > Faculty of Arts and Science > Psychology
Concordia University > Research Units > Centre for Studies in Behavioural Neurobiology
Item Type:Article
Refereed:Yes
Authors:Breton, Yannick-André and Marcus, James C. and Shizgal, Peter
Journal or Publication:Behavioural Brain Research
Date:24 August 2009
Digital Object Identifier (DOI):10.1016/j.bbr.2009.03.019
ID Code:977185
Deposited By: PETER SHIZGAL
Deposited On:30 Apr 2013 13:24
Last Modified:18 Jan 2018 17:44
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