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Competitive intelligence and small companies : a study of two industries

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Competitive intelligence and small companies : a study of two industries

Tarraf, Patrick (2005) Competitive intelligence and small companies : a study of two industries. Masters thesis, Concordia University.

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Abstract

Competitive intelligence is a relatively new field that has been gaining prominence over the past decade, coinciding with a remarkable increase in firms' adoption of information systems. Competitive intelligence's increased prominence has been noticeable, both in the academic literature and in industry. In simple terms, competitive intelligence is meaningful information that allows you to be aware of your competitive environment. Most academic research into the subject has focused on large corporations while overlooking smaller companies. This study focuses on small companies. Based on a multiple case study, it investigates the prevalence of CI activity among small companies, the sophistication of this activity and the attitudes that owners hold towards the subject. It identifies several factors that may account for shaping CI activity, including the industry, the presence of networks of friends among competitors, and general attitudes towards competition.

Divisions:Concordia University > John Molson School of Business
Item Type:Thesis (Masters)
Authors:Tarraf, Patrick
Pagination:viii, 106 leaves ; 29 cm.
Institution:Concordia University
Degree Name:M. Sc. Admin.
Program:John Molson School of Business
Date:2005
Thesis Supervisor(s):Molz, Rick
ID Code:8481
Deposited By:Concordia University Libraries
Deposited On:18 Aug 2011 14:26
Last Modified:18 Aug 2011 14:26
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