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Acculturation and consumption: Textures of cultural adaptation

Title:

Acculturation and consumption: Textures of cultural adaptation

Cleveland, Mark and Laroche, Michel and Pons, Frank and Kastoun, Rony (2009) Acculturation and consumption: Textures of cultural adaptation. International Journal of Intercultural Relations, 33 (3). pp. 196-212. ISSN 01471767

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Official URL: http://dx.doi.org/10.1016/j.ijintrel.2008.12.008

Abstract

This study examines patterns of cultural adaptation of an ethnic minority as manifested in consumption of traditional ethnic and mainstream culture foods. A survey, containing multiple measures of several ethnic identification and acculturation dimensions, along with consumption frequencies of both traditional and mainstream culture foods, was administered to a sample of ethnic Lebanese residing in a predominately French-speaking urban area. The results confirm that ethnic identity and acculturation are distinct processes, providing strong support for dual process models of cultural adaptation. A series of structural equation models linking the twin cultural influences to the consumption of traditional home and mainstream host food categories found little support for the linearity assumption between cultural adaptation and consumption behavior. Rather, the relationship between ethnic identity, acculturation, and consumption behaviors appears to be far more complex, and specific to the food category under consideration. Mapping these patterns of cultural adaptation, we articulate a new typology, relating the extent and particular combinations that home and host cultural influences impact consumption behavior.

Divisions:Concordia University > John Molson School of Business > Marketing
Item Type:Article
Refereed:Yes
Authors:Cleveland, Mark and Laroche, Michel and Pons, Frank and Kastoun, Rony
Journal or Publication:International Journal of Intercultural Relations
Date:2009
Keywords:Acculturation, Ethnic identity, Consumption, Culture change patterns, Lebanese
ID Code:973647
Deposited By:ANDREA MURRAY
Deposited On:13 Mar 2012 11:18
Last Modified:13 Mar 2012 11:18
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