Zhang, Qiuhong (1999) A cross-cultural study on the persuasive effectiveness of fear appeals messages in advertising : an empirical investigation on Canadian and Chinese subjects. Masters thesis, Concordia University.
Concordia University Libraries
Physical Address: 1400 de Maisonneuve Blvd West, Montreal, Quebec, Canada
Mailing Address: 1455 de Maisonneuve Blvd West, Montreal, Quebec, Canada H3G 1M8
Telephone (1) 514-848-2424
Contact Us |
Back to Top