Items where Author is "Habibi, Mohammad Reza"
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Habibi, Mohammad Reza (2015) Three essays on social media-based brand communities. PhD thesis, Concordia University.
Laroche, Michel and Habibi, Mohammad Reza and Richard, Marie-Odile and Sankaranarayanan, Ramesh (2012) The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28 (5). pp. 1755-1767. ISSN 07475632