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The effect of advertising repetitions and brand share on recall, attitudes, attitude confidence, attitude accessibility, and the attitude-behaviour relationship

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The effect of advertising repetitions and brand share on recall, attitudes, attitude confidence, attitude accessibility, and the attitude-behaviour relationship

Maravelakis, Irene (1995) The effect of advertising repetitions and brand share on recall, attitudes, attitude confidence, attitude accessibility, and the attitude-behaviour relationship. Masters thesis, Concordia University.

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Abstract

Examines variables which explain when and how consumer attitudes predict behavior.

Divisions:Concordia University > John Molson School of Business
Item Type:Thesis (Masters)
Authors:Maravelakis, Irene
Pagination:xi, 211, [71] leaves : ill. ; 29 cm.
Institution:Concordia University
Degree Name:M. Sc.
Program:Administration
Department (as was):Faculty of Commerce and Administration
Date:1995
Thesis Supervisor(s):Laroche, Michel
Identification Number:HF 5415.32 M37 1995
ID Code:5001
Deposited By: Concordia University Library
Deposited On:27 Aug 2009 19:48
Last Modified:20 Oct 2022 16:27
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