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Brand social responsibility : construct and scale developemnt [sic]


Brand social responsibility : construct and scale developemnt [sic]

Barki, Simla (2009) Brand social responsibility : construct and scale developemnt [sic]. Masters thesis, Concordia University.

Text (application/pdf)
MR63112.pdf - Accepted Version


Although corporate social responsibility (CSR) has been a widely researched topic, no universally accepted scale exists that adequately measures consumers' perceptions of CSR, or accounts for the possible differences between a parent brand's SR and its subsidiary's SR. Existing CSR scales are also based on a managerial versus marketing perspective and have weak psychometric properties. This study aims to (1) introduce a new construct, Brand Social Responsibility, which defines SR pertaining to brands from a consumer standpoint, and (2) develop a scale with predictive and discriminant validity to measure BSR.

Divisions:Concordia University > John Molson School of Business
Item Type:Thesis (Masters)
Authors:Barki, Simla
Pagination:viii, 93 leaves ; 29 cm.
Institution:Concordia University
Degree Name:M. Sc.
Program:John Molson School of Business
Thesis Supervisor(s):Bodur, O
ID Code:976450
Deposited By: Concordia University Library
Deposited On:22 Jan 2013 16:26
Last Modified:18 Jan 2018 17:42
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