Abstract

Family firms represent the most prevalent form of business in both Canada and the United States. It is estimated that over 90% of all business in North America are family-owned and operated. Due to their importance, several issues have been the subject of research including succession and conflict. However, little research has been conducted on corporate strategy in family firms. The objective of this thesis, is to examine the critical factors that shape the strategic decision in family firms. The Seagram Company Limited and the Bronfman Family are the focus of the present research. The case study approach was chosen because it allows for the gathering of rich, detailed data from a variety of sources to help explain areas of research which have been neglected. The discussion section reveals two critical issues that affect the strategic decision making in The Seagram Company Limited by the Bronfman Family. Finally, based on the results, the present research seems to suggest a number of factors contributing to success and survival of family firms, we can enhance the quality of decisions and improve the low survival rates.