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Buyer-seller interaction : a script theoretic approach

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Buyer-seller interaction : a script theoretic approach

Héroux, Lise (1987) Buyer-seller interaction : a script theoretic approach. PhD thesis, Concordia University.

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Divisions:Concordia University > John Molson School of Business > Marketing
Item Type:Thesis (PhD)
Authors:Héroux, Lise
Pagination:x, 377 leaves ; 29 cm.
Institution:Concordia University
Degree Name:Ph. D.
Program:Business Administration (Marketing specialization)
Date:1987
Thesis Supervisor(s):McTavish, R.
Identification Number:HF 5437 H45+ 1987
ID Code:2651
Deposited By: Concordia University Library
Deposited On:27 Aug 2009 19:19
Last Modified:13 Jul 2020 19:52
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