Scolaro, Claudia (1994) Price-induced asymmetric switching in the passenger service market. Masters thesis, Concordia University.
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Abstract
This study attempts to empirically determine the effects of price promotions on patronage and market share in the passenger service market.
| Divisions: | Concordia University > John Molson School of Business |
|---|---|
| Item Type: | Thesis (Masters) |
| Authors: | Scolaro, Claudia |
| Pagination: | x, 103 leaves ; 29 cm. |
| Institution: | Concordia University |
| Degree Name: | M. Sc. |
| Program: | Administration |
| Department (as was): | Faculty of Commerce and Administration |
| Date: | 1994 |
| Thesis Supervisor(s): | Kim, C. K |
| Identification Number: | HE 199.9 S3 1994 |
| ID Code: | 3984 |
| Deposited By: | Concordia University Library |
| Deposited On: | 27 Aug 2009 19:34 |
| Last Modified: | 20 Oct 2022 16:27 |
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