Maravelakis, Irene (1995) The effect of advertising repetitions and brand share on recall, attitudes, attitude confidence, attitude accessibility, and the attitude-behaviour relationship. Masters thesis, Concordia University.
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Abstract
Examines variables which explain when and how consumer attitudes predict behavior.
| Divisions: | Concordia University > John Molson School of Business |
|---|---|
| Item Type: | Thesis (Masters) |
| Authors: | Maravelakis, Irene |
| Pagination: | xi, 211, [71] leaves : ill. ; 29 cm. |
| Institution: | Concordia University |
| Degree Name: | M. Sc. |
| Program: | Administration |
| Department (as was): | Faculty of Commerce and Administration |
| Date: | 1995 |
| Thesis Supervisor(s): | Laroche, Michel |
| Identification Number: | HF 5415.32 M37 1995 |
| ID Code: | 5001 |
| Deposited By: | Concordia University Library |
| Deposited On: | 27 Aug 2009 19:48 |
| Last Modified: | 20 Oct 2022 16:27 |
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